It All Started with a Promise

It all started with a promise - one that would lead to an entirely new way of measuring and understanding our internal health, and ultimately, to the creation of iHeart. After completing medical school, iHeart co-founder Dr. Jess Goodman embarked on a unique journey. For 20 years, he studied under a Taoist monk who was also his Tai Chi instructor. As the monk lay terminally ill, he made a final request of Dr. Goodman: to show the Western world the profound health benefits associated with stretching the area between the heart and the Kidneys. Driven by this promise, Dr. Goodman immersed himself in scientific research. His studies revealed the critical importance of aortic stiffness and internal mobility – concepts supported by thousands of studies. He realized that this knowledge could be leveraged to help people reverse their risk of cardiovascular disease and cognitive decline. However, a significant obstacle stood in the way. The Western healthcare sector offered only limited snapshots of health, and tests capable of measuring aortic stiffness were prohibitively expensive, costing upwards of $25,000 USD. Determined to change the status quo, Dr. Goodman set out to create iHeart. His vision was to empower individuals by providing real-time feedback on their internal wellness, all in a matter of minutes and at an accessible price point.